PRIVACY POLICY

At Cleo Agency, we are dedicated to upholding the privacy of individuals and ensuring full compliance with all Data Protection Legislation requirements. Our company formulates strategies to invest clients' media budgets across various channels, utilizing specialized insights, data, SEO, social, influencer services, and advertising technologies.

SCOPE
This policy pertains to visitors of our website and elucidates, among other aspects:

• The reasons behind processing your personal information

• The types of personal information we may gather from you

• How we acquire your personal information

• The legality of our personal information processing

• How we utilize your personal information

• Entities with whom we might share your personal information

• The duration we may retain your personal information

• Your rights concerning your personal information

GENERAL INFORMATION
What constitutes personal information?
Personal information encompasses any data that can identify or potentially identify an individual. Examples include:

• First and last names

• Mailing, email, and IP addresses

• Phone numbers

• Identification documents (e.g., passports and driver's licenses)

• Identity numbers (e.g., National Insurance and bank accounts)

• Career and educational records (e.g., CVs and qualifications)

• Contact details

Sometimes, personal information is referred to as "personal data." We collectively refer to the handling, collection, protection, storage, or any other use of your personal information as “processing.”
You are not obligated to provide any personal information to us. However, failure to provide requested information may limit our ability to fulfil your requests.

COLLECTING (OBTAINING) YOUR PERSONAL INFORMATION
Here are examples of how you may supply personal information to us:

• Completing our website's contact form

• Emailing us through links found on our website

• Subscribing to our mailing lists on our website

• Applying for a job at Cleo Agency via our website, a third party (e.g., LinkedIn), or by emailing us

• Browsing our website, app, or platform

• Responding to our survey requests regarding you and your lifestyle

Additional automatic data collection
When you interact with our website, we may automatically collect certain information through cookies and tracking technologies, including:

• IP address and approximate location

• Device type, browser, and operating system

• Pages visited, time spent, and on-site behaviour

• Referral source and navigation paths

• Actions taken such as clicks, form submissions, or content engagement

COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies, including pixels, tags, and web beacons, to collect and process information about user behaviour.
These technologies are used to improve website functionality, measure performance, and support our marketing and advertising activities.
Types of technologies we use
 

• Essential cookies
  Required for the operation of our website

• Analytics technologies
  Used to understand how users interact with our website and improve performance

• Advertising and tracking technologies (Pixels)
  Used to measure the effectiveness of our campaigns and deliver relevant advertising

These may include technologies provided by Meta, Google, Snapchat and TikTok.
How these technologies are used. We use these tools to:
 

• Measure campaign performance and user engagement

• Track conversions such as enquiries or sign-ups

• Build custom and lookalike audiences

• Deliver relevant advertising to users based on prior interactions

• Improve content, targeting, and overall marketing effectiveness

Consent
Where required by law, we will obtain your consent before placing or using non-essential cookies or tracking technologies.
You can manage or withdraw your consent at any time through your browser settings or via our cookie consent tool.

USE OF YOUR PERSONAL INFORMATION
Upon collecting your personal information, we may employ it for any of the following purposes:

• Providing information, goods, or services you have requested

• Establishing contact with you

• Administering and managing our website, app, or platform

• Sending you newsletters or online publications

• Assessing potential employment opportunities with us

• Managing our relationship with you

• Creating and managing customer/user accounts

• Enhancing our business and services

• Analysing data to gain insights into user behaviour and audience groups (where lawful)

• Running, measuring, and optimising marketing and advertising campaigns

• Any other purpose for which your personal information has been provided

We do not sell personal information to third parties.

USE OF YOUR PERSONAL INFORMATION FOR MARKETING
We will only provide you with marketing materials if you have given us your consent where required by law.
We may also use data collected through tracking technologies to:

• Deliver personalised advertising

• Retarget users across digital platforms

• Measure the effectiveness of campaigns

If you unsubscribe, we may retain limited information to ensure you do not receive further communications.

LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION
We rely on one or more of the following legal bases:

• Consent
  For marketing communications and non-essential tracking technologies

• Contract
  To deliver services or respond to enquiries

• Legal obligation
  To comply with applicable laws

• Legitimate interest
  For business operations, analytics, and limited marketing activities, provided your rights are not overridden

SHARING YOUR PERSONAL INFORMATION
We may share your personal information with third parties for:

• The purposes for which the information was submitted

• The purposes listed under 'Use of your personal information'

We may also share data with:

• Advertising and analytics platforms

• External IT and hosting providers

• Professional advisers

• Other companies within our group

All third parties are required to process personal data in accordance with appropriate legal safeguards.
We may also disclose personal data where required by law or in connection with business transactions.

TRANSFER OF YOUR PERSONAL INFORMATION OUTSIDE THE UK
Your personal information may be transferred outside the UK under appropriate safeguards, including:

• Transfers to countries deemed adequate

• Standard contractual clauses or equivalent safeguards

• Transfers necessary for service delivery

RETENTION (STORAGE) OF YOUR PERSONAL INFORMATION
We retain personal information only as long as necessary.
Typical retention periods:

• General data: up to six years

• Survey data: archived after 18 months

YOUR RIGHTS
You have the right to:

• Withdraw consent

• Access your data

• Correct inaccurate data

• Request deletion or restriction

• Object to processing

To exercise your rights, contact us.

SECURITY
We implement appropriate technical and organisational measures to protect your data. However, no system is completely secure.

AUTOMATED DECISION MAKING
We do not use your personal information for solely automated decision-making or profiling that produces legal or significant effects.

CHILDREN
We do not knowingly collect data from individuals under 13.

CONTACT DETAILS
Online: https://www.cleo.agency
Email: contact@cleo.agency
Address: Cleo Digital Ltd Richmond House Walkern Road Stevenage SG1 3QP

YOUR RIGHT TO LODGE A COMPLAINT
You may contact the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk/make-a-complaint/
Tel: 0303 123 1113